OriginalVoices Blog
Do Consumers Trust Sustainable Fashion Claims? We Asked Them Directly.
We asked women aged 22-35 what they actually think when a brand calls itself sustainable. The first word was unanimous.
Would Users Pay for an AI Fitness Coach? We Tested the Concept With Real Gym-Goers.
We asked regular gym-goers if they would use an AI coach. The answer was maybe, and that is the problem.
What Financial Content Do Millennials Actually Want? Real Audience Research.
We asked millennials what financial content they actually consume and share. The gap between what brands produce and what people want is enormous.
What Makes Gen Z Open Brand Emails: Real Consumer Insights on Email Marketing
We asked Gen Z consumers about their email behaviour. The data shows exactly what works. Most brands are doing the opposite.
How AI Agents Create Research-Backed Content in Minutes (Not Weeks)
We used Claude and OriginalVoices to build a content library grounded in real audience research. Here's how it worked.
Adventure vs Relaxation vs Culture: Which Travel Campaign Theme Actually Resonates?
We tested three travel campaign themes with real holidaymakers. Adventure won decisively. Here is what else they told us.
What People Search When They're Considering Therapy — and What Makes Them Click
We asked adults who have considered therapy about their barriers and what messaging feels genuine. The responses reveal why most therapy ads fail.
Why Consumers Don't Switch Banks: What Real Customers Say About Loyalty, Inertia, and Trust
We asked real UK banking customers what frustrates them and why they don't switch. The barrier is bigger than challenger brands assume.
Pre-Testing Ad Creative: What Real Pet Owners Respond To (And What They Ignore)
We tested three ad angles for pet insurance with real pet owners. The angle most brands lead with performed worst.
How to Do Customer Research in Manus
Add primary research with real people directly in Manus to discover what your audience thinks and feels.
How to Do Customer Research in Claude
Add primary research with real people directly in Claude to discover what your audience thinks and feels.
Understanding people is the missing context in AI - and why human input is needed for AI inference, not just training
Human input is critical for AI throughout the stack - not just for training but for inference too.